List Your Property

There are two ways to list your property in the Bahamian real estate market.

One is to sign an exclusive agreement with a single real estate agency, granting only that company the selling rights to your property, usually for the period of one year. The other is to list the property with multiple agents. Both approaches can prove successful, depending on your objectives and the type of real estate you are placing on the market.

The Exclusive

At Graham Real Estate, we advise sellers to sign an exclusive agreement if their property meets ANY of the following criteria:

• It is deemed appropriate for a specific market
• It is worth more than $750,000
• The seller wishes to deal with ONE agent only

As soon as you sign 'an exclusive' with us, selling your property becomes our top priority. Our talented team goes into action to design a marketing strategy that will be tailor-made for you.

Your Custom-Made Plan

Our approach to making a sale is unique to us, and has been developed in-house by our marketing specialist. It includes the following carefully thought out tactics:

• Identifying Objectives. Setting goals and aligning expectations.
• Defining a Strategy. Taking a detailed look at how we plan to sell your property.
• Developing a Buyer Profile. A comprehensive description of the type of person or persons who are most likely to buy your property.
• Establishing a Timeframe. Setting targets and deadlines for planned activities to occur.
• Creating Selling Tools. A variety of multimedia advertising and marketing materials to showcase your property.

Additional Resources

Along with your customised marketing plan, we are pleased to offer you the following special services:

• Priority Access. Your communications with our office are placed at the top of our list at all times, guaranteeing that our staff will be readily available to assist you.
• Corporate Entertainment and Networking. We place a strong emphasis on these important sales tools, which you can utilise at any time.
• Creative Services. Our full-time Creative Director will respond to any listing changes and provide whatever creative input is needed throughout the selling process. The marketing strategy will be continuously adapted and refined as circumstances may dictate. Our Creative Director is also available to assist you in any advertising projects that relate to the sale of your property.
• Office Facilities. We are happy to provide you with use of our office space, equipment and administrative support whenever you need it.
• Regular Updates. You will receive timely reports on all activities concerning your listing.

Multiple listings

Our company advises sellers to list their property with several agents only if it meets ALL of the following criteria:

• The property is priced to sell
• It is worth less than $750,000
• The seller has prior experience in the real estate market
• The seller has chosen carefully among the many reputable realtors available in this country

The Benefits

Here are some of the possible advantages of listing a property with multiple agents:

• Higher Exposure. Your property will be featured in the marketing vehicles of more than one realtor.
• More Networks. You will gain instant access to numerous networks of buyers and stakeholders.
• Wider Knowledge Base. You can consult with many professionals and decide which of them you feel most comfortable with.
• More Offers. You are likely to receive a higher number of offers than if you sign an exclusive.

The Downsides

The disadvantages of going with multiple listings can include:

• Time Spent. You will likely find yourself covering the same issues over and over again as you describe your property to numerous agents, answer repeated questions and take many calls. Some sellers find dealing with multiple agents too time-consuming and tedious.
• Agent Fatigue. If you have not signed an exclusive, your property will be just one of hundreds in an agent's portfolio. There is a risk that it will be marketed for only a short while and then be placed on the back burner.
• The Sign Farm. Some potential buyers get put off or confused when they see a clutter of signs on a front lawn or empty lot. As a result, they may overlook your property.
• Less Can Be More. You will probably receive more offers if you list your property with more than one agent, but they will not necessarily be quality offers. This can lead to much frustration and put a strain on the relationship between the seller and agent, especially if the seller feels pressured to accept an unfavourable offer.

Whichever type of listing you choose, Graham Real Estate remains committed to guiding you every step of the way, taking the hassle out of the process and seeing the sale through.

To discuss which approach may be best for you, please call today for a free consultation with one of our experts.